Standing out in a cluttered market

Having worked with Alembic team earlier for another brand, we were asked to work on the
launch of Rosave – rosuvastatin, in the cardiac segment. Rosave was a late entrant in an
already competitive market.
In such a cluttered market space, we had to create top of mind recall for Rosave.
We set out to do the same by:

  • Understanding the disease and the category
  • Interviewing general practitioners and cardiologists – for valuable insights
  • Insight based strategy and creative concept – Heart Maintenance Contract – Maintain
    the health of the heart by prescribing Rosave
  • Innovative doctor ofce communication
    The results speak for themselves
    Rosave is amongst 6 new brand launches that happened at Alembic in 2016 and is a
    INR 470 million brand (2018). Based on our work, we recently got 2 more brands to work
    on Dubatran brand launch and Valembic brand communication revamp.